Title Header: Center Justified, Site Style Default Font Size and Color, Use Title Case
Subheadline: Heading 4 Size, Center Justified. Use sentence case here.
Credit/Source in Paragraph 3 Font | Date of Publication | Source Domain URL (Use full link, display only domain)
SouthWorks Team | July 20, 2026 <=== IF WRITTEN INTERNALLY
April O’Neil | December 28, 1987 | Channel6news.com <=== IF EXTERNAL NEWS ARTICLE/POST
Add descriptive and relevant caption if needed.
*Preliminary rendering (or site plan)- subject to change - in italics if image is a project rendering/blueprint/map etc.
Photo Credit: Credit whenever possible, Enter/Return to give credit it’s own line.
Paragraph or Section Headers in Bold Paragraph 2 Size Font - Use Title Case
Body paragraphs use regular Paragraph 2 size font, and don’t have indentations. We still love indentations when we write, but the TAB button doesn’t play nicely with SquareSpace’s text entry fields so we will use a single line break (enter/return) to help with readability in our blog posts.
A single line break is enough to designate a new idea and keep the content legible without indentation, thankfully. Sometimes when you copy/paste an article from an external site to use in the blog, it will have double line breaks or even more, reduce those down to one line break. Another issue when using external content is that it will put extra spaces in between words like this. This is a big problem when pasting from .PDF documents as well. To eliminate these efficiently, paste the entire article in a word processor like Microsoft Word and use the Find and Replace function to find two spaces (hit the spacebar twice in the Find field) “ “ and replace all with a single space “ “. Then copy and paste the entire article back into the SquareSpace blog draft.
Link Formatting
When adding a link to a blog post, highlight the desired text and select the “Link” button on the formatting toolbar. Paste the URL into the field and always switch the “Open link in new tab” toggle on. Re-select the link if needed and select “Text Highlight” on the formatting toolbar. Click the “TEXT” on the top and select the “Freehand” option, which is in the center of the top row. Then, select color and change it to the middle option, the Lime/Chartreuse/Pear bright green color. Sometimes, a plain black underline will linger. If this happens, select all underlined characters and spaces and press (CTRL+U/⌘+U) until it goes away.
It’s good practice to link to external parties, usually when they are first mentioned. A lot of copy may feel redundant, especially when referencing the SouthWorks partners, but it’s important to link to them because there is a chance that a reader was directed to this specific post. It might be the first time they are hearing about SHIFT Capital, USC Builds, L Enterprises, or Xylem Projects.
Use of images keeps blog posts fresh, varied and interesting, but try to keep a good balance of text content in between image use.
Photo Credit: A+M
Quotes
Occasionally, the article will have a quote from an important figure that can be highlighted to showcase its importance and give the body text a little variety:
“You’re going to want to change the font to Paragraph 1.” said Stephen Hirschel, 2026 Spring/Summer Intern for SouthWorks and SHIFT Capital. “Add bold as well to the quotee’s name, title and association. This adds a little razzle-dazzle to the blog post, and guides the reader’s eyes to important perspectives and keeps their attention. Sometimes you have to visually break up the monotony, but just like images, don’t oversaturate the post with this format either!”
In Conclusion
It’s important to have a unified branding style. While not every past blog post here has been re-edited to include all of these conventions, moving forward, SouthWorks’ messaging to the public should be consistent, cohesive and reliable.